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The web site states the following, "Ldquo;Reducing your total cost of risk." I noticed that the web site said " Reducing Your Total Cost of Risk." They also said " At Hertel Insurors Group, we specialize in using a unique approach to design plans to help our clients reduce their total cost of risk for years to come. As leaders in our field, we also continually strive to be the advisors you count on for all of your insurance and risk management needs. Our highest priority is the strength of your business." The meta header had insurance as the first optimized keyword. This keyword is followed by insuror, insure, and texas which isn't as important as insurance. The other words hertelinsurors.com uses is austin. ft worth is included and could not be viewed by web crawlers.